Event Branding & Experience Design

for Surface Imaging Graduate Exhibition

Environmental graphics such as wayfinding systems at places implicitly affect people’s experience, even though many people take delibrately designed environmental graphics for granted. This project intended to raise people’s attention for wayfinding designs at events, as well as engage people with the Surface Imaging Exhibition event.

In this design collection, mechanical drawings of printer components were drawn and made into patterns to represent the Surface Imaging program. Color choice drew inspiration from the Memphis Group’s designs of 1980s, to give the mechanical drawings a pop touch and to indicate the vibrancy within the program.

This coherent environmental & experiential design project consists of direction signs, wall graphic signs, step-n-walk backdrop, and door wraps.

All substrates are vinyl-based, and printed by inkjet roll-to-roll Latex printer. Street wraps were overlaminated with anti-slippery laminate to make sure they are safe to be installed on campus. Backdrop was signed by exhibition visitors during the opening receiption of the event.

Substrates: MACTAC Streetwrap 3.4mil, over-laminated with MACTAC PF6315 5 mil Luster
Printer: Mimaki Roll to Roll Latex

Street Signs:


Large Size Poster and Door Wrap:

Photo Backdrop:

Street Sign Designs:

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